Nudge

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NUDGE Nom de Fichier: nudge.pdf
Catégorie: Affaires Et Finance
Taille: 1,827 KB
Téléchargé: 29 June 2018
Prix: 9,49 €

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From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the e-book that modified the way we think about selection-making.

Nudge is embout choices - how we cause them to and how we will make better ones. Every day we make selections: about the matters that we buy or the meals we consume; embout the investments we make or our youngsters fitness and education; even the causes that we gagnant or the planet itself. Unfortunately, we frequently pick poorly. We are all colérique to biases that could lead us to make awful selections. And, as Thaler and Sunstein show, no preference is ever supplied to us in a neutral manner. By understanding how human beings assume, we are able to make it less difficult for them to pick out what is high-quality for them, their families and society. Using dozens of eye-commencing examples and inclassable studies, the authors show how to nudge us inside the proper commandements, without restricting our freedom of preference.

How frequently do you study a e-book this is both énorme and a laugh, both sensible and deep? ... A need to-examine for anyonewho desires to see both our minds and our society running better Daniel Kahneman, creator of Thinking, Fast and Slow

I love this book. It is one of the few books Ive study these days that fundamentally modifications the way I assume emboîture the arena Steven D. Levitt, co-author of Freakonomics

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